On 8 April, at the 2021 Linkshop Conference and Tribute to 20 Years of Chinese Retail Award Ceremony, SCE Funworld was awarded the "Outstanding Commercial Property City Operator of the Year 2020" for its excellent integrated strengths and outstanding operational capabilities. Previously, SCE Funworld has won numerous awards and is well recognized by the industry.

2021 Linkshop Conference 2021

and Tribute to 20 Years of Chinese Retail Award Ceremony

With the main theme of "Glory and Dreams", this year's conference brought together government leaders, retail elites, business celebrities, scholars and experts, and mainstream media to witness the surging 20 years of Chinese retail industry. The award ceremony was set up to pay tribute and praise to the outstanding enterprises and brands in different industries.

In 2020, China SCE Group perfectly fulfilled its hundred-billion-target, which reassures SCE Funworld's scale development strategy of "One Hundred FUNWORLD in Five Years". Driven by the Group's strategy of "primary business supplemented by synergic business activities", the “One Hundred Funworld Plan” is executed in full speed and being expanded at a rate of 20 locations per year following the development direction of "national chain, regional exploration, core expansion, key planning".

In the first year of the “One Hundred Funworld Plan”, SCE Funworld has made rapid land acquisition and achieved remarkable results. As of 31 March 2021, 32 Funworld shopping malls have been established across the country, covering 28 cities including Beijing, Shanghai, Nanchang, Fuzhou, Kunming, and Quanzhou, with a total of 42 projects in operation and under construction. The promoting strategic objectives with high efficiency and quality helps to accelerate the nationwide expansion and planning.

In December 2020, relying on its confidence and professionalism, the project team successfully overcame the difficulties caused by the pandemic after meticulous preparation within only 18 months. The two SCE Funworld shopping malls, located in Shuitou and Xianyou of Fujian province, made their grand openings in succession, fulfilling the promise of perfect commencement on schedule and achieving both speed and quality. Meanwhile, benefit from the accurate research and estimation of the surrounding consumer base and market potential, the shopping malls have quickly advanced to the stage with crowded customers and thriving business after the openings, and have celebrated the 100th day with a remarkable result of both customer flow and sales.

As the debut project of the "One Hundred FUNWORLD in Five Years" strategy, Shuitou SCE Funworld was awarded the "Mall China 2020 Golden Mall Industry Star" (「中購聯2020購物中心行業星秀獎」) for its outstanding performance in marketing, scenarios and industry combination.

In the new consumption era, the market consumption demand and consumption structure have been upgraded comprehensively, and it has become the common goal and pursuit for the industry to create a business mode which meets the consumer requirements. Through the successful operation of commercial projects with unique characteristics of SCE, SCE Funworld is continuously creating a better living space for the city.

The three business segments of SCE Funworld shopping malls, City Fashion Mall, Community Mall and City Outlet, focus on the all customer levels, from the aspects of personalized customization, refined operation of self-owned properties, and department store operation mode, to achieve high compatibility with the target consumer groups, establish differentiated competitive advantages and meet different consumption needs in a targeted manner.

The operation of each SCE Funworld focuses on the continuous polishing of the project's business positioning, the introduction and scale of the first shop economy, and the creation of a warm and friendly membership ecology through the optimization and upgrading of business model, personalized consumption scenarios and digital operation systems. At the operational level, leverage its resource advantages to provide sales channels and services with high quality for various brands to achieve sales growth. At the same time, through the department store operation mode, enhance the project's ability to manage brands and goods, significantly increase the comprehensive income of the brands and the project.

The charm of business lies in rejuvenating every city. Under the background of consumption upgrade and digital transformation, SCE Funworld is actively forging ahead, demonstrating the positioning of "one Funworld, one new urban landmark", continuing to bring more surprises to consumers and the industry, creating brand new experience of comfort living.